In line with the company’s global initiative for a multi-channel retail strategy, Logitech Australia has expanded its retail channel by selling direct to consumers via an online store, www.logitech.com.

“We are committed to giving our customers choice and convenience when it comes to purchasing Logitech products,” said Logitech Australia, director, George Saad.

“We have had feedback from customers that they want the option to buy directly from us and the online store is very much a customer-driven initiative.

“It is important that our products are easily accessible, whether that be via a physical store, an e-tailer or direct from Logitech. Ultimately, it’s about meeting our customers’ shopping habits to give them the best purchasing experience possible.”

Logitech will continue to support its retail and reseller partners.