Here’s a premium product opportunity for retailers without having to compete with mass merchants. It’s the Philips Sonicare DiamondClean which the company said is its most advanced toothbrush yet.
“It plays to a bricks-and-mortar store and offers great sales potential for CE retailers,” professional marketing manager for Philips Health & Wellness, Simon Keenan, told ttmag.com.au.
At $299.95, the device is not cheap but Keenan said it offers something different in personal care. It comes with five brush modes and two brush heads. There is a dual charging system that includes a case with laptop-ready USB as well as a glass.
Harnessing patented sonic technology, the diamond-shaped bristles claim to remove up to 100 per cent more plaque than a manual toothbrush. DiamondClean is available from CE retailers, the Shaver Shop and department stores.