Canon Australia has launched a consumer promotion via its Facebook page to celebrate the 25th birthday of the EOS brand of DSLR cameras.

Canon will be giving away 25 cameras in a prize pool worth over $25,000. To be in the running consumers simply go to the Canon Australia Facebook page and share one of their favourite photos taken in the past 25 years.

Winners are selected at random, so entry-level snappers and pro-photographers all have the same chance at winning. The winners will be announced on 13 July 2012.

“What better way to celebrate this milestone than through a public exhibition of favourite images from the people who have made Canon EOS Australia’s top brand,” said Canon Australia assistant brand manager – EOS, Rebecca Pearson.

“Our Facebook community has become a hub of more than 50,000 passionate EOS fans of all levels and we welcome more people to join in the celebration.”