For the first time Sony has introduced a marketing campaign that combines its Bravia TVs and Xperia smartphones.

The TV commercial aired during the Channel 9 broadcast of The Voice finale last night ans features Australian actor, Richard Roxburgh.

“We know that entertainment lovers really appreciate great quality products – as they enable the best entertainment experience possible – and therefore understand the quality that Sony can deliver. This new campaign unites two Sony products – Bravia TVs and Xperia smartphones – and emphasises the premium entertainment experience Sony offers,” said Sony Australia managing director, Carl Rose.

“This campaign brings to life Sony’s passion for entertainment in every format, and shows how our Xperia smartphone range is quickly becoming a key entertainment hub for consumers. Combining the most well known Sony product – a TV – with its newest – the smartphone – we have the opportunity to illustrate Sony’s quality promise extending from the smaller screen to the big screen at home,” said Sony Mobile managing director, John Featherstone.

The campaign will run over the next few months and also include social media elements.