David Jones has launched its “lower everyday prices” program on international brands as part of the company’s commitment to address the price differentials that exist in the Australian retail sector when compared to international department stores. Permanent price reductions of up to 50 per cent have been achieved across hundreds of products in categories such as Fashion, Beauty, Accessories, Shoes, Homewares and Electronics. David Jones CEO Paul Zahra said this comes as part of the company’s global Cost Price Harmonisation program with its international brand partners. “We are increasingly competing in the international arena and this has meant that it is important that we do everything possible to protect our customer value proposition and to ensure that the international brands our customers love are accessible at David Jones,” he said. Since negotiations commenced early this year many of the Company’s brand partners have been able to reduce prices by...