Vivien Lee joins the Canon Australia team after being appointed general manager of consumer marketing for the Canon consumer imaging business. Lee will report directly to Canon’s director of consumer imaging Jason McLean and will focus on building the brand. Lee joins Canon Australia from MLC Limited, where she was head of brand, digital and customer intelligence for the wealth Continue Reading
Canon has kicked off a seven week long national campaign that will be followed by continued action by the company to help local retailers add value to their sales and help draw customers in-store. “We’re making every effort to grow the local market and are investing heavily in retail partnerships to drive growth by offering consumers a great imaging experience Continue Reading
Noticing consumers are demanding for a more connected and seamless experience when it comes to photography, Olympus has introduced the new PEN E-P5, its first digital camera with built-in Wi-Fi functionality. Having Wi-Fi means users have access to the latest version of the Olympus OI.Share app for iOS and Android, giving users wireless LiveView and wireless touch-shooting capability, including remote Continue Reading
Samsung is getting serious about the camera segment, announcing the latest addition to its NX family – the NX300. Shown off earlier at this year’s CES, the NX300 has a 1/6000 sec shutter speed and allows for up to 8.6fps in continuous shooting mode. It’s also integrated with a 20.3MP APS-CMOS sensor, meaning pixels are reduced and the camera can Continue Reading
As Uniden sets to grow its wireless home technology suite it has scheduled the release of two baby monitor series and two Guardian surveillance systems for July. The Baby Watch BW30xx and BW31xx offer advanced features like temperature display, feed time alert and remote viewing Skype app. The BW31xx digital wireless baby monitor boasts a 4.3-inch colour screen, while the Continue Reading
Canon’s PowerShot N ‘social media” camera is now available in limited quantities exclusively at Ted’s Camera Stores. The PowrShot N is a compact camera built for social media savvy shooters. With its Wi-Fi and one-touch connectivity, photos can be shared to smartphones or tablets thanks to the Mobile Device Connect Button. Users can also upload images or movies to social Continue Reading
Photo industry veteran Paul Curtis has called time on nearly 35 years in the photo industry where he has played a major role in every national photo show held here since 1978. Curtis stepped down as CEO with the Imaging and Digital Entertainment Association (Formerly PICA) last June, continuing in a consultancy role following the appointment of Katherine Singson as Continue Reading
Last year, Sony’s NEX ‘DSLR Gear No Idea’ campaign was viewed by 3.8 million people across 128 blogs in 16 countries and now the brand is bringing the campaign back in 2013. The campaign will build on 2012’s successful and light-hearted creative that mocked DSLR owners who fumble with the settings and missed the perfect shot – even though they Continue Reading
Panasonic has launched the latest to its G series lineup that will be ideal for retailers to sell to SLR enthusiast who are looking for a smaller camera. The LUMIX DMC-G6 is ready to shoot after a 0.5 sec startup. The 16.05 MP LIVE MOS image sensor offers high resolution and high sensitivity with minimal noise. Meanwhile its low light Continue Reading
Canon Australia is investing in its biggest ever consumer marketing campaign – No One Sees It Like You – to support local market growth and its Australian retail partners. Representing $13 million in media value alone, the fully integrated campaign aims to reach untapped needs of consumers in the imaging category. “No One Sees It Like You and the related Continue Reading