According to a recent study conducted by Sony, DSLR sales are growing rapidly in Australia but a huge proportion don’t actually use these cameras to their full potential. Sony states that DSLR ownership in Australia currently sits at 30 per cent. But in surprising news, almost two-thirds or respondents (sample size: 1012) admitted to using their camera in auto mode Continue Reading
Sony has begun its biggest campaign of the year that includes the first cash card incentive attached to selected Sony TV purchases. “This is a critical selling time where we focus time and energy,” Sony general manager sales, Jeremy Senior, told TT. “What we have tried to do with this TV specific campaign is differentiate to get some cut-through in Continue Reading
Samsung held a media event in Sydney last night for launch of its new Galaxy Note II smartphone, but also surprised attendees with the unveiling of its Galaxy Camera for the Australian market. Before we take a look at the camera lets have a quick look at the Galaxy Note II. The successor to the original smartphone/tablet hybrid has improved Continue Reading
Sony has just released a hilarious new series of videos to promote is NEX series of mirrorless cameras. The campaign is called ‘DSLR gear no idea’ and includes a series of clips making fun of some DSLR users that have no idea how to use the various functions of their camera, but think they do. The aim of the campaign Continue Reading
Panasonic Australia has confirmed a number of staff changes for its sales and product marketing teams in the consumer electronics division. Panasonic, general manager, consumer electronics group, Richard Tassone, discussed the new appointments. ”During the past 12 months Panasonic has significantly diversified its consumer electronics offering and now the current industry climate is showing signs of stability and growth in Continue Reading
Canon Australia held a media event in Sydney last week to showcase its entire range of new digital cameras spanning compacts, mirrorless and DLSR. Tech Trader got an opportunity to test a variety of the new releases including the compact Powershot SX50 HS, Powershot S110 and Powershot G15 as well as its first mirrorless release EOS M and the upcoming Continue Reading
Panasonic has released details for its new flagship G Series camera, the DMC-GH3. Designed for enthusiast and commercial photographers and videographers, the GH3 uses a Digital Single Lens Mirrorless system and includes dual OLED displays with the ability to add a range of optional accessories like a wireless LED flash, stereo shotgun microphone and battery grip. One of the standout Continue Reading
Nikon Australia has just released information on its new entry-level D5200 DSLR. The D5200 features a brand new 24.1-megapixel DX-format CMOS sensor which promises to capture sharp images with very little noise at high sensitivities. It also includes an optimised EXPEED 3 image-processing engine based on the one built into Nikons flagship D4. It has class leding AF system with Continue Reading
Nikon has announced its plans to open a series of pop up stands across Westfiled shopping centres around the country. The purpose of these stands is to educate camera customers about photography, get expert advise on Nikon cameras, see hands-on demonstrations of the products, and get personal assistance to find the right camera for a consumers’ needs. This is also Continue Reading
The undisputed king of the action camcorder category, GoPro, has just announced the Hero3 range of devices which are even smaller than before but pack in heaps more power. There are three models in the range: the entry-level White Edition for US$199, the Silver Edition for US$299 and the flagship Black Edition for US$399. The White edition features video recording Continue Reading