As part of a global branding push to engage with its consumers, Hisense has relaunched its Australian website, along with Hisense Canada and Hisense US. Speaking to TT, Hisense Australia head of marketing, Andre Iannuzzi, said the new site is a better representation of the brand. “Locally for us it really reflects our brand position more accurately and the position Continue Reading
TCL has already made its mark in Europe and the U.S with hopes to do the same this year in Australia. “It’s not just about brand equity but brand footprint for us,” Nick Redmond, TCL Electronics Australia national sales manager, told TT. To do this, TCL Australia will leverage the global product integration and promotional partnership with Marvel’s Iron Man Continue Reading
Who needs to go to cinemas when Sharp has introduced a 90-inch LED 3D LCD television? The LC-90LE740X will soon be the largest LCD TV on the Australian market when it arrives in late January. It measures 2054 x 1211 x 116mm without the stand (68mm at the thinnest point) or 2054 x 1243 x 434 with the stand. It Continue Reading
Changhong is looking to make its mark in the Australian market in 2013. At CES 2013 in Las Vegas, Changhong debuted several models in the TV, fridge, laundry and mobile phone category. The company said it expects to increase its stainless steel fridge range with the release of 19 models. There are also hopes to replicate the success it had Continue Reading
Toshiba Australia has announced its ‘Fill Your Stockings’ Christmas promotion for its range of TVs. The promotion entitles customers that purchase a selected Toshiba TV between November 12, 2012, and January 28, 2013, a redemption of up to $200. In addition, these consumers can also win two tickets to the 2012 Australian Open Men’s Final in Melbourne. To be eligible Continue Reading
Changhong Electronics Australia has embarked on a three year plan to lift brand awareness and introduce new technology products to the Australian market. Speaking to Tech Trader, managing director, David Shen, said the focus for the local company in 2013 will be on Smart TVs, refrigerators and air conditioning, in what he said would be the company’s biggest commitment here Continue Reading
LG Australia has been awarded a top energy efficiency award from the Australian Government for its 47-inch LM6700 TV. Named as one of the Australia’s most energy efficient flat screen models, the LM6700 has a 7-star rating and has received a Super-efficient Equipment and Appliance Deployment Award. LG, general manager of marketing, Lambro Skropidis, was presented with the award by Continue Reading
TCL Electronics Australia has announced an expansion to its retail footprint with the addition of approximately 180 Harvey Norman stores taking on TCL televisions. The Harvey Norman deal (along with Domayne and Joyce Mayne stores) bolsters an already strong retail presence that also includes: The Good Guys, Betta Electrical, Bing Lee, retravision, Radio Rentals and most NARTA members. TCL Electronics Continue Reading
Sony has finally unveiled the pricing and distribution strategy for its upcoming flagship 4K TV in the Australian market. The Sony Bravia KD-84X9000 84-inch 4K TV is available for pre-order now exclusively through Sony Centres around the country for $24,999. “Sony has been at the forefront of the 4K technology development leveraging our extensive history in professional imaging to develop 4K Continue Reading
Last month, LG Australia unveiled its new 84-inch UD 3D TV, which features up to four times the resolution of current Full HD TVs on the market. While at the time of launch, LG was using the term Ultra Definition or UD, the Consumer Electronics Association has just agreed on a new industry standard. According to the CEA all TVs Continue Reading